At DG Motor Sales, we combine the experience and standards you would expect from a large dealer group with the personal service and accountability of an independent, family-run business.
We’re a small team, which is exactly how we like it. It means our customers deal directly with the people responsible for the business, from choosing and preparing our vehicles through to sales and aftercare.
David Grenfell
Managing Director
Tracey Grenfell
Preparation Manager
Jim Wilkes
Sales Manager
David Grenfell
Managing Director
David has over 12 years of experience in the motor trade, having built his career with some of the UK's largest dealer groups, including Sytner, Vertu Motors and Listers.
Starting as a Sales Executive, David progressed through roles including Business Manager and Sales Manager, gaining experience across virtually every aspect of the vehicle sales process. This included vehicle sales, finance, customer service, stock management and the day-to-day operation of successful dealerships.
After years working within large dealer groups, David took that experience and established DG Motor Sales in October 2024, with a clear idea of how he wanted the business to operate: professional standards without losing the personal service of an independent dealership.
David remains heavily involved in the day-to-day running of DG Motor Sales, from sourcing and pricing vehicles to sales, customer relations and the continued development of the business.
Tracey Grenfell
Preparation Manager
Tracey joined her brother David at DG Motor Sales in January 2026, bringing extensive experience from outside the motor industry in both customer-facing and back-office roles.
While the motor trade was a new industry for Tracey, her background in dealing with customers, administration and business systems made her a natural fit for the operational side of the dealership.
As Preparation Manager, Tracey oversees the journey our vehicles take before being offered for sale. She helps coordinate preparation, administration and the various jobs required to make sure each vehicle is ready for its next owner.
Her role is an important part of keeping the dealership organised and ensuring the standards we set behind the scenes are reflected in the cars our customers see.
Jim Wilkes
Sales Manager
Jim joined DG Motor Sales in August 2026, bringing with him over 12 years of motor trade experience, all gained within Sytner Group.
Jim started his career as a Sales Executive before progressing through the business and into management, ultimately working as a Sales Manager with BMW.
His career within premium main dealerships has given Jim extensive experience in vehicle sales, customer service and managing the complete customer journey.
As Sales Manager at DG Motor Sales, Jim works directly with our customers throughout the buying process, helping us maintain the professional standards you would expect from a large dealership while retaining the straightforward and personal approach of an independent business.
Big-Dealer Experience. Independent Service
Between David and Jim alone, our team brings over 24 years of motor trade experience to DG Motor Sales.
We understand that buying a car is a significant purchase. Our approach is therefore simple: quality vehicles, straightforward advice, fair dealing and customer service that doesn't end the moment you drive away.
By keeping our team small, our customers aren't passed between departments or treated like a number. You deal with people who know the cars, understand the business and are able to make decisions.
That's the standard we've built DG Motor Sales around.
Spidersnet